Citizen watches: brand, reviews and the best collections

The history of Citizen watches

The company known as Citizen Watch Co. Ltd. began its activities in 1918, located in Japan, under the name Shokosha Watch Research Institute.

Since its inception, the reason for its marketing has focused directly on the world of watchmaking, introducing first pocket watches since 1920

1920-1930

The first pocket model came out in 1924 and was cited by many as a luxury version purchased by the city's mayors and even the emperor.

1930s

It was not until 1930 that mass production of watches began. Sold mainly andl 10 ½ line size which subsequently inspired the launch of the 8 ¾ caliber five years later.

During these years, Citizen watches began to be sold outside of Japan, spreading to Southeast Asia.

40s

The 5-inch gauge has been added to the catalog. However, during these years, Citizen's watch industry stopped and focused on the production of military components in the midst of World War II.

It was not until the late 1940s that he began to have a greater visión of exports around the world, founding Corporate citizen.

1950s

In the 1950s, Citizen watches included a date feature called Citizen Calendar.

From there, he brought to the market other shockproof watches under his Powder protection system.

The first waterproof models he called Citizen of Parawater.

Citizen's first automatic watches will take the stage, moved with automatic winding and caliber Cal.3KA.

One of the highest sales was achieved with its Citizen Deluxe and its caliber Cal 920, of which over 100 million have been sold.

60s

The expansion of Citizen watches continued at a rapid pace, acquiring new brands such as the famous Bulova.

At the technical level, he presented certified chronometer Diamond snowflake.

In the late 60's he introduced several models of transistors with quartz motion.

Strategically, he also decided to invest in diversification by creating Citizen Office Machine Co., Ltd., which specializes in office supplies.

1970s

In the 1970s, Citizen watches began to operate quartz watches, improving their precision, optimizing production and presenting a more direct and cheaper catalog.

The first quartz watches saw the light in 1973, which in turn introduced LCD technology and the first watches with recovery of del sol energy.

The first models of del sol energy recovery were the predecessors of Current eco drive. We are talking about the del sol cell Crystron, which appeared in 1976.

1980s

in 1980 Japan had a great reputation in the manufacture of watches. against

In fact, the Japanese side was one of the largest watchmakers in the world. Citizen took advantage of this push to bring to market one of the most waterproof watches in existence at the time, capable of withstanding depths of up to 1,300 meters.

90s

This era marks before and after Citizen watches. During these years the first watches with Eco Drive size.

This line built Citizen's current brand and reputation and made it number 1 in sales.

Many variations and improvements have come out of the Eco Drive range:

• Skip Eco-Drive
• Eco-Drive signature technology
• Promaster Eco-Drive Aqualand
• Switch to Lady's Eco-Drive

XXI century

Citizen's watch expansion strategy continued very strongly with the acquisition of Miyota Co. Ltd. for the production of small components and parts for watches, such as caliber Miyota 9015.

Citizen currently concentrates a large number of brands dedicated to the world of watchmaking, such as:

• Campanola
• Questions and Answers
• Arnold and his son
• Булова
• Bulova Accutron II
• Bulova AccuSwiss
• Witnauer
• Caravel New York
• Boolean watches
• Frank Lloyd Wright
• Frederick Constant
• Alpine
• Monegasque taller